You may have heard about our big hackathon win with Ford at TechCrunch Disrupt this summer, but what exactly are we building?
Here’s the inside scoop. Offers, location, and context.
Ford’s new vehicles are equipped with Ford SYNC. Ford SYNC “helps you keep your eyes on the road and connected to your world”. From directions to recommendations, Ford SYNC puts all of the tools you’re used to on your phone, in your vehicle without any work.
So how is Roximity taking advantage of this technology? Integrating Roximity with Ford SYNC provides drivers with voice-controlled, hands-free access to our offers. We’re tapping into the location aware service, and providing those same awesome offers directly to you in your vehicle in a really unique, contextually aware way.
Jump in your car on a cold winter morning, SYNC will ask if you need a coffee or a bagel? Instead of just listing off the nearest coffee and bagel shops, SYNC hooks up with Roximity to find the nearest coffee and bagel shops with offers too.
Driving by your favorite lunch spot? Guess what, Roximity knows there is an offer there, just for today. Ford SYNC and Roximity do a little magic, and as you get closer to that good nosh, your Ford vehicle gives you a heads up.
We’re hacking feverishly with Ford to launch Roximity at CES in January and will keep you updated with our progress here (and of course drop us a line with any questions or feedback to firstname.lastname@example.org too!)
A few weeks ago we asked all of you to sign up for our earliest beta. We wanted to test our systems and give out a few goodies to our early adopters in the process.
Well, our Black Friday beta definitely rocked because of you. We had an overwhelming number of signups, and were able to push out those hyperlocal deals to Roximity members in key cities across the country.
So what exactly were we looking for during the beta?
We we’re testing our geofencing around the partners locations, as well as little nuances like when two locations overlap. All systems a go.
We also wanted to work with those initial partners on perfecting the redemption process. We know that some location deals are hard to redeem when you actually get to the merchant. And on the flip side, a lot of these types of deals are hard for the merchant to accept too.
We think we had the right mix of ease on both sides. The redemption process with simple SMS or MMS with customized QR/bar codes seemed to go over well.
We also mentioned that we were giving away some silky smooth Roximity t-shirts, and well, we just haven’t given out enough. So, for the next week, we’ll give out a t-shirt a day to 1 lucky Facebook pal.
Looking to be one of our merchants to go live with us for our launch? Give us a little information here and we’ll get right back to you.